Strengthening entrepreneurial competencies and market-oriented thinking. Session by Ravi Kumar on brand strategy and customer engagement.

Our Business Development Workshop, conducted on 10th March 2025, was designed to strengthen entrepreneurial competencies and develop market-oriented thinking among aspiring entrepreneurs. Led by Ravi Kumar, an expert in brand strategy and customer engagement, the session covered essential topics including market research and analysis, competitive positioning, brand identity development, customer acquisition strategies, and relationship management. Participants gained practical skills in creating effective business development plans and implementing customer-centric growth strategies.